For Brands

Reach 100M+
African football fans.

Post a brief, match with verified writers who cover the clubs and countries that matter to you, and run escrowed sponsored campaigns with editorial-grade quality control.

Post a brief See packages
Reach
100M+
football-loving Africans online every month
Brands we're talking to
Bet9ja
SuperSport
MTN
Dangote
Safaricom
SportyBet

Launching Q3 2026 — early brands displayed here upon first campaign signature.

Audience match precision

Filter by country, club, league, topic — so your brief lands on writers whose readers already care.

Verified creators

Every writer completes editorial review. Known personas, visible track records, real beats.

Escrowed safety

Funds held until draft approval. Dispute resolution panel with 48h SLA. Refund policy stated upfront.

Packages

Three ways to work together

Pick the model that matches your campaign. All packages include editorial review, disclosure hygiene and escrowed payout.

Tier 1

Sponsorship

$500 / month

Best for awareness — logo + short copy on high-traffic pages.

  • Logo placement on 1 league or country hub
  • Sidebar CTA on 10 entity pages of your choice
  • Monthly reach & click-through report
  • Disclosure-clean rel="sponsored"
Start sponsorship
Most Popular
Tier 2

Content Partnership

$2,500 / campaign

Writer-led sponsored posts by verified authors on your chosen beats.

  • 3 original sponsored articles by matched Brand Authors
  • Editorial fact-check + disclosure review
  • Social amplification across writer followings
  • Full engagement report (reads, shares, time on page)
  • Escrow payout — release only on editorial approval
Launch partnership
Tier 3

Native Campaign

$10K+ / quarter

Full-funnel activation — sponsored content, video, forum seeding, OOH sync.

  • 10+ pieces across multiple beats & formats
  • Dedicated account lead + editorial direction
  • Hub takeover + forum AMA hosting
  • Newsletter mention & homepage rotation slot
  • Quarterly brand-lift study
Request proposal
Process

How it works

1

Post a brief

Target country, entity, deliverable format, budget, deadline. Takes 5 minutes.

2

Match writers

Our algorithm ranks writers by beat fit + engagement + availability. You see a shortlist of 3–5.

3

Approve draft

Writer delivers draft. You review and request edits. Editorial team polishes before publish.

4

Publish + track

Live post with performance dashboard. Funds release on publish. Simple.

The bench

Writers you could work with

All writers →
NM
Naledi Mokoena
South African football and betting coverage.
South AfricaPSL
ZO
Zuri Omondi
Kenyan football and betting coverage.
KenyaFKF Premier League
TM
Thabiso Mkhize
South African football coverage.
South AfricaPSL
KA
Kwame Asante
Ghanaian football and betting coverage.
GhanaGPL

Case studies coming soon

Early-stage platform — our first sponsored campaigns launch Q3 2026. Post a brief now to secure Founding Brand pricing and be featured here.

Get started

Post your first brief

We reply within 48 hours with a shortlist of 3–5 matched writers. No commitment until you approve the brief.

By submitting, you agree to our Terms and Privacy Policy.

Frequently Asked Questions

How much does a sponsored post cost?
Sponsored briefs on Afroduma start at $300 for a Junior Writer post and scale up based on writer tier, word count, and campaign complexity. Brand Authors (T4) can charge up to $2,500 for deep-dive sponsored content. We take a flat 20% platform fee on sponsored deals.
What content formats can we sponsor?
Long-form article (1,500–3,000 words), buying guide, comparison review, club or league deep-dive, video-script collaboration, podcast appearance, social-media content series, live-blog coverage for AFCON or CAF Champions League. Custom formats negotiable.
How do you ensure quality?
Every sponsored post is reviewed by our editorial team before publish. Writers must disclose sponsorship via a visible label (industry-standard ad disclosure). Responsible-gambling disclaimers are mandatory for betting-operator briefs. We reject content that doesn't meet our house style.
Do you work with betting operators?
Yes — but only with operators who hold a valid licence in the target country (NLRC in Nigeria, Gaming Commission in Ghana, etc.). Compliance is non-negotiable. We require a copy of your operating licence before accepting a brief.
Can we target a specific country or demographic?
Yes. Filter by country (Nigeria, Ghana, Kenya, South Africa, Morocco, pan-African), by beat (NPFL, Betting, Women's, Tactics, etc.), by audience size, and by writer verification tier. Precision is the reason this platform exists.
What are the payment terms?
50% on brief approval (held in escrow). 50% released on content publish after editorial approval. Wire, Stripe, or Flutterwave. VAT handled per jurisdiction.

Let's build something real.

Talk to a human — we reply in under 48 hours.

brands@afroduma.com